INSIGHTS & UPDATES

Everyone at Ï㽶ÊÓƵ spends a lot of time exploring, tinkering, and forging.
So when we find something useful, we like to share it if we can.

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Making a music video on a massive screen in record time
Making a music video on a massive screen in record time

Go behind the scenes of our high-octane music video for Google Cloud Next. Discover how a hybrid human-AI workflow powered by Nodey – our unified workspace for generative media – enabled our artists to turn weeks of production into days without ever losing directorial control.

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Digital copies, digital twins & digital simulations: what’s the difference, and why it matters
Digital copies, digital twins & digital simulations: what’s the difference, and why it matters

Digital copies, simulations, and digital twins may sound similar, but they serve very different purposes. In this article, Sam Birley, Technical Director at Ï㽶ÊÓƵ, breaks down what each term really means — and why understanding the difference is key to building smarter, more connected digital experiences.

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From pages to spaces: the internet's evolution and a new era of interoperability
From pages to spaces: the internet's evolution and a new era of interoperability

In this article, Director of Technology Sam Birley, delves into the evolution of the internet and how Ï㽶ÊÓƵ’ Connected Spaces Platform (CSP) and OKO are shaping its future.

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An approach to automatic object placement in mixed reality for more tailored experiences
An approach to automatic object placement in mixed reality for more tailored experiences

Explore how we built a procedural spawning system from the ground up that allows virtual objects to be seamlessly integrated with a physical room, for tailored mixed reality gameplay experiences.

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Attar Sagoo Attar Sagoo

Lighting in Unreal with photography principles using PBL

Bring your virtual environments to life with realistic illumination! Attar Sagoo explains Physically Based Lighting (PBL) in UE 5 and how to use real-world values like lux and lumens for unparalleled accuracy. Configure directional light and post-process volume to achieve predictable exposure (EV) for any scene, plus master tone mapping and local exposure to fine-tune your renders, mimicking the precision of a Lightroom workflow.

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